Does it look like they are adapting their content for the channel and the type of audience(s) likely to frequent that channel? Do they have visual/media consistency on their channels? Do they look like they have a cohesive “visual brand?

Guiding questions: – Is there content that really resonated with  audiences that you think they should do more of? – How well aligned is the content with their stated mission/values? – Are there ways they could be more responsive to their audiences? – Does it look like they are adapting their content for the channel […]

Where are they located? How long have they been in business? What are their target markets? What are the unique selling points?

 Social media marketing plan You will prepare a social media marketing plan for an AAC Company that is working on introducing a healthy drink called Blendo to college students. In the Executive Summary, you need to address these areas: Product introduction Value proposition Positioning statement Marketing Situation: The background information you gathered to prepare your […]

How can social media strategy be utilised to develop an effective brand identity strategy for SMEs within an emergent economy in Jordan? Expain

How can social media strategy be utilised to develop an effective brand identity strategy for SMEs within an emergent economy in Jordan? The aim of this research is to develop a conceptual brand identity framework that caters to SME organisations within emergent economies (Jordan) coffee-house brands in Jordan. In particular this research study seeks to […]

Critically evaluate the developments of Social Media and mobile technology on Hospitality Businesses.

Choose a Small and Medium Tourism or hospitality business with a social media presence. Assignment Question Critically evaluate the developments of Social Media and mobile technology on Hospitality Businesses. Use an SMTE as case study to analyse the business’ social media portfolio and develop a new detailed social media strategy for your chosen business. Note […]

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