Design a product test to evaluate and refine the relevant concept and the relevance of the DRINKIT brand to the energy drinks segment.Design a questionnaire to identify the purchase intention of the new range of products.
Description You are a marketing researcher at the “DRINKIT” soft drinks brand. The relevant market is very competitive with both international and national players. In the context of its new product development strategy, the management investigates the launch of energy drinks ranges based on natural ingredients. In this context, you are asked to design a […]