Why are integrated marketing communication plans so important to marketers?What are the benefits and challenges of implementing an IMC?

Complete the PPP with the speaker notes. Once I receive the presentation, I can conduct the recording with the speaker notes. Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Using Screencast-O-Matic and a presentation software of your choice  record a screen capture. Begin by creating your PowerPoint/Prezi and include: […]

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