Identify, apply, and critically evaluate key strategic marketing theories taught throughout the MSc programme.

Strategic Marketing and New Venture Development 1. Identify, apply, and critically evaluate key strategic marketing theories taught throughout the MSc programme. 2. Understand, assess, and conduct in-depth analysis of customer behaviour and competitive environments. 3. Apply entrepreneurial skills within a practical new business venture. 4. Use intellectual and transferable knowledge and skills to develop a […]

Identify a new market/geography for HelloFresh expansion. Explore and justify the rationale for the decision.

Strategic Marketing Description Identify a new market/geography for HelloFresh expansion. Explore and justify the rationale for the decision. Analyse the wider macro and micro-environment in which HelloFresh operates  and use this as a basis to justify why being located in this market will help them attract the right type of customers for their meal kit […]

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