Explain the difference between Exis3ng, Latent and Incipient Demand, giving real examples in each case.
Marketing Management and Strategy Q1 part 1 (55 marks) Explain why a product or service’s contribution (selling price minus variable cost) is an important element in developing a marketing strategy, giving examples to illustrate your answer. You can use any example including those covered in the module such as the Strategist Simulation or any of […]