Identify a company of your choice, which you have access to primary data. Write up a case study of a successful innovation in a small firm. Critically analyze why this company was successful or indeed not successful. What lessons can be learnt from this case?
Description Identify a company of your choice, which you have access to primary data. Write up a case study of a successful innovation in a small firm. Critically analyze why this company was successful or indeed not successful. What lessons can be learnt from this case?