What did you find that was interesting? Why do you think the data looks like it does? Explain

Business Statistics & Analysis You are provided with historical sales data for 45 stores located in different regions – each store contains a number of departments. The company also runs several promotional markdown events throughout the year. These markdowns precede prominent holidays, the four largest of which are the Super Bowl, Labor Day, Thanksgiving, and […]

In preparation for your meeting with the agency, prepare a tool or scorecard that you can use to assess the advertisements. What criteria would you use to decide which ad to include in the Super Bowl? Prepare one slide that shows this tool.

Description In this activity, we’ll take a look at how traditional advertising works. Let’s not forget that while much hype surrounds the growth of digital marketing, the more conventional ways of communicating with consumers (such as TV and cinema advertising) remain popular and very effective. In fact, recent research has shown that brands should try […]

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