Conduct secondary research to thoroughly analyse and evaluate the Surfdome industry sector:Outline tactical (marketing mix) recommendations to deliver the strategic marketing plan, based on the issues and market opportunities you have identified within your research and analysis.
ASSIGNMENT DETAILS & INSTRUCTIONS: This assignment is to be read in conjunction with Surfdome Company Information in the Appendix. This is an individual assessment where you are required to: 1. Conduct secondary research to thoroughly analyse and evaluate the Surfdome industry sector. 2. Identify and evaluate the strategic options for Surfdome 3. Formulate a strategic […]