Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?
9.3 – Assignment: Final Marketing Plan Submission (PLG1) You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary. Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and […]