Put yourself in the position of an entrepreneur who is developing a new propelled, robotic snowblower, similar to a robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product.
Put yourself in the position of an entrepreneur who is developing a new propelled, robotic snowblower, similar to a robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss: What is your overall target strategy and why are you choosing that […]