Critically analyse Aldi’s previous strategies using Porter’s Generic Strategy framework, and the Ansoff Matrix. To what extent are these strategies appropriate for the future?Discuss
Case study Organisation: Aldi entitled: The Aldi effect: How one discount supermarket transformed the way Britain shops. “When Aldi arrived in Britain, Tesco and Sainsbury’s were sure they had nothing to worry about. Three decades later, they know better.” (Rice, 2019) This assignment requires you to study the attached Case Study, research further and undertake […]