Using demographic, geographic, psychographic and behavioural market segmentation variables segment the consumer market for Cheddar Deli in Birmingham and devise a detailed customer profile of a typical customer for its service.
Background to the case study The Cheddar Deli was opened in August 2011 in Northfield Avenue, Ealing, London. It sells and stocks over a hundred types of artisan cheeses from Britain Ireland, France, and Spain Italy & Holland. The focus is on taste, quality and artisan food. The company’s ethos is “We are deeply passionate […]