Read Marketing Myopia, an article written in 1960 by Theodore Levitt and published in the Harvard Business Review. Read, reread, and consider the ideas advanced by the author. Do you agree? Disagree? Are his ideas relevant today? What are the strengths and weaknesses of his arguments?Discuss
Description Required Materials Levitt, T. (1960). Marketing myopia. Harvard Business Review, July-August, 45-56 Myopia (Levitt Article).pdf Instructions Read Marketing Myopia, an article written in 1960 by Theodore Levitt and published in the Harvard Business Review. Read, reread, and consider the ideas advanced by the author. Do you agree? Disagree? Are his ideas relevant today? What […]