For this CBR, read the crisis explanation from Waters (2012). After reading about the Auburn crisis, thinking about the crisis from the UA perspective, could UA have approached this from a discourse of renewal strategy? How so or why not? Use the elements of renewal to explain.

Crisis Reaction Brief One page. Double spaced. After reviewing case study, critically think about how concepts apply to actual crisis. In 2011, tensions between the University of Alabama and Auburn University flared after a UA fan poisoned (and ultimately killed) Auburn’s iconic oak trees on Toomer’s Corner. The University of Alabama spent much time and […]

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