Analyse and discuss the term ‘buyer motivation’, in relation to innovative banking products and services.
Activity 1 Analyse and discuss the term ‘buyer motivation’, in relation to innovative banking products and services. Analyse and discuss issues relating to buyer motives. Describe the most common steps in a selling process. Describe the key features of the buying and selling processes. Discuss the following statement: “Buyer resistance, or objections, indicates interest”. Discuss […]