Explain the importance of performance measurement in organizations. Explain what the balanced scorecard is. Describe its four components.

Balanced Scorecard Evans, J. R., & Lindsay, W. M. Managing for quality and performance excellence . Cengage Learning. Prior to beginning work on this discussion forum, read Chapter 11 from the textbook, the webpage article What is a Balanced Scorecard? A Quick Overview  , and the weekly lecture. In your discussion post, Explain the importance […]

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