How would you respond to an international marketer′s argument that ″it is not worth it to adapt or customize products for foreign markets, and that if our product is good for someone in Dallas, it should be good for someone located in Algiers?Explain

Your forum discussions is a good opportunity to demonstrate to the instructor and your colleagues that you′ve read the Instructor′s Big Picture Commentaries. For each question, write a minimum of 250 words. Try to incorporate some information from the Instructor′s Big Picture Commentaries. 1. Provide examples of US companies who can succeed in selling their […]

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