Describe the strategic options for a company in terms of Porter’s Generic Strategies and Ansoff’s Product-Market Growth Matrix. Compare these approaches and evaluatehow an organisation would choose the ‘best’ approach.
1.Describe the Consumer Decision Making Process (Blackwell, 2001). What marketingresearch activities do companies use to update their assumptions as to how consumers behave? What are the strengths and weaknesses of these approaches? 2.What criteria do companies use to segment existing and potential customers? How isthis used to target more valuable segments? Be sure to illustrate […]