Research topic: consumers use of vigilante marketing to build brand commitment. Central research question: how do consumers use vigilante marketing to self-create and disseminate advertising artifacts that build commitment to a brand and brand community?
Vaccination reluctance and public health. These are all highly controversial topics, and many involve misinformation/disinformation. You may choose other topics, but they should be topics that extend beyond the personal to large portions of society. ALL SOURCES must be sources of high quality, not sources of questionable credibility. Your aim is to focus on causes […]