Discuss the difference between brands using deep insight to cynically stimulate human desire with their advertising rather than brands applying deep insights to ethically serve human desire with their value-marketing. Suggest ways your insights might be used to serve the human desire of your project brand’s influential prospects.
Read, analyze and critique chapter 10, Affirmation Becomes Autonomy in The Big Leap – an Ethics of Insight, volume 1. Several themes are applicable to our course’s key imperative – the surfacing of fresh, deep insight into human desire and briefing a new kind of marketing as value-making for the specific people who matter to […]