Now, thinking of reference groups in general, identify two products or services that you purchase for which you believe reference group appeal or influence would be very strong. Explain your answers thoughtfully.
OPTION 1 – REFERENCE GROUPS Explain two of your personal reference groups. Now, thinking of reference groups in general, identify two products or services that you purchase for which you believe reference group appeal or influence would be very strong. Explain your answers thoughtfully. Identify one additional product or service that you purchase for which […]