READ & REVIEW attached PDF or see link, http://docplayer.net/2716897-Singapore-airlines-managing-human-resources-for-cost-effective-service-excellence.html
-Why do you think U.S. full-service airlines are largely undifferentiated, low-quality providers?
-What are the reasons that none of the full-service airlines positioned itself and delivers as a high service quality provider?
-How might people feel if they are working in a culture that focuses so intensely on customers, but cuts costs to the bone internally?
– From an HRM standpoint, discuss your perceptions of the following videos
–http://youtu.be/fNEJrd6GkSY (Across the World with the Singapore Girl) https://youtu.be/fNEJrd6GkSY
–http://youtu.be/P5sGKR6NJBw (Singapore Airlines SQ Girl) https://youtu.be/P5sGKR6NJBw