Assignment: A lifestyle perspective of consumer purchase, consumption, and post-purchase activities.
An analysis of income levels, socioeconomic or sociocultural descriptors and an understanding of basic psychological principles; environmental versus personal influences to the purchase decision.
The following subtopics are to be addressed:
Subtopic 1: consumer purchase behavior
Subtopic 2: income levels
Subtopic 3: post purchase behavior
Subtopic 4: socioeconomic factors
Subtopic 5: socio-cultural factors
Subtopic 6: basic psychological principles