Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice. Scan the marketplace and identify a product or service that you feel would benefit from a marketing plan.
As a resource, consult your textbook for the basic contents of a marketing plan as listed in Table 2.2 | Contents of a Marketing Plan. Threat and opportunity analysis is conducted through swat
Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?
Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items.
