Why international enterprises enter into the Chinese market with different entry modes? What’s the post-entry performance of different entry modes?
Method:
As for the research methods, this paper will use qualitative method. To be more specific, case study is the main research strategy. By using case study analysis, this paper can compare different entry modes, such as exporting, franchise, licensing, as well as international joint venture in detail. However, compare to the quantitative data, the limitation of this paper is lacking large sample data.
Half words for findings and half for discussion
