Suppose you are the chief marketing officer for an aviation-based company that is considering entering a foreign market. Briefly, conduct a PESTLE analysis on the attractiveness of the foreign market.
Be sure to identify both the company and the market/country. It can be either a real or hypothetical company. Discuss ethics considerations with each element.
Limit your paper to 300 words, excluding references (no cover/title page is necessary).
Format and cite your paper in current APA style, including Times New Roman, 12-point font, and double-spaced. Papers must be grammatically sound and free of spelling errors.
