How do “no guns allowed” signs at the entrances of rooms and buildings impact consumers?
The questions below each topic are examples to stimulate thought. You are not limited to answering only these. I want you to cover the example questions below and more.
1.) The “Weapons Effect”-what is the Weapons Effect? -how does this theory work?-would it apply to “no guns allowed” signs?-what are the outcomes of this affect?
2.) Incidental Fear/ Fear-how do we define fear?-how is it different from anger or other emotions or behaviors? -how can we measure fear?
3.)Outcomes of Fear-what are the outcomes of consumer incidental fear?-what impact does fearhave in a retail setting? -what impact might consumer fearhave on retail employees? -what other marketing contexts are there in which fearcould impact outcomes?
