Essay Title: PREPARE AN ESSAY PAPER ON THE INTER-RELATIONSHIP BETWEEN GLOBALISATION AND ONE OF THE FOLLOWING INDUSTRIES: FMCG (FAST-MOVING CONSUMER GOODS), CONSUMER DURABLES OR ENERGY.
Recommendation: The essay should deal with the following fundamental question:
What is the relationship between globalization and your chosen industry? This question can be broken down in two sub-questions:
1. How did/does your industry contribute to the globalization process?
2. What is the impact of the globalization process upon your industry?
In addition to describing and analyzing the essay should also engage in a critical evaluation of this relationship.
The Essay – general guidelines
A good essay has:
1. a clear structure, no typos or spelling mistakes;
2. limited the field of issues sensibly;
3. a good, analytical understanding of key issues, themes and arguments;
4. breadth and depth;
5. relevant academic sources either as quotes or paraphrases ideas, knowledge, research findings, etc. (and will not use unreliable internet sources);
6. full and accurate references in order to acknowledge sources and uses the Harvard referencing system;
7. a complete bibliography in Harvard style.
Criteria for assessment of the essay
Knowledge and understanding – the essay should describe, analyse and critically evaluate the close and reciprocal relationship between globalization and your chosen industry with reference to a small number of important themes demonstrating a depth of knowledge and understanding of these;
Depth of analysis – the essay must address both questions, i.e. How does your industry contribute to the globalization process? and What is the impact of the globalization process on your industry? Whilst doing exploring these two questions the significance of relevant theories and models needs to be recognised;
Structure – outline, purpose, focus and limitations of the essay should be clearly identified and the essay should demonstrate synthesis of the key concepts and corresponding reality, creating a knowledgeable and informed narrative;
Written communication and presentation – the essay should demonstrate competence with Harvard referencing and constructing a bibliography. It should be word processed, free of typos/spelling errors and neatly presented.
Sources, i.e. research across a broad range of academic materials, in particular journal articles,
monographs and edited books (certainly not any introductory text books!) should be evident.
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