Research topic: Evolution and impact of the following digital technologies relevant to the target audience below over the past 5 to 8 years. No more than 8 years.
Technologies
• Social Media Communication
o Only focus on Facebook, Instagram, YouTube, can talk to them as a collective
• Email Marketing
o Can include evolution points for automation, personalisation, hyper-personalisation, mobile layout, segmentation, data collection, ESP functions, SPAM, impressive design (dark mode), dynamic content, accessibility to disabled, blind with AI
• Online reviews
• Search Engine Optimisation
Industry: Hairdressing,
Geographic Location: Perth – Australia
Target Audience: 25-34, 35-44 and 44+, Females
The report needs to be broken down into two parts – the evolution of the technology and then the impact on the target audiences behaviour because of the evolution/feature update etc.
