Goal: To demonstrate knowledge of international business strategy issues and ability to conduct in-depth research and analysis of those issues.
Product: Report
Format: This is an individual assignment.
You are now to select a multinational enterprise of any origin/host country other than Australia. For that company, you are to write up a report of no more than 2,000 words that covers in depth the issues discussed in weeks 5 through 8. You will need to create a clear structure and relate each item to the theories and cases discussed in lecture and tutorial.
Criteria: Demonstrated understanding of key concepts of international business strategy
Application of relevant theory and research
Critical analysis of key international business strategies and applications
Communication and presentation
