Select a catchy tagline used by a company similar to the brand you picked for your Project. Explain how it identifies the brand’s unique selling proposition and differentiates that brand from its competitors

“Just Do It.” A tagline is the key phrase used repeatedly throughout your advertising campaign that denotes the unique value of your product to the target market. Soon after IBM released its “Think IBM” campaign, Apple began using the “Think Different” tagline that distinguished the computer’s user-friendly but powerful attributes. Taglines are memorable. When I say, “Melts in your mouth, not in your hand,” images M&M candies may come to mind. Taglines differentiates your brand from the competition. While most amusement parks are full of family fun, there is only one “Happiest Place on Earth.”

Part 1 – Best Practices
Select a catchy tagline used by a company similar to the brand you picked for your Project. Explain how it identifies the brand’s unique selling proposition and differentiates that brand from its competitors. For example, if you chose Dickies work clothes, you might study the advertisement taglines used by Cabela’s. Submit to the discussion board by 11:59 pm ET on Thursday of Module/Week 3.

Part 2 – Your Tagline
Write a tagline for your Project Brand, using 2-8 words. Explain how your tagline identifies your brand or product’s unique selling proposition and differentiates your brand from the competition. What makes it memorable? Submit to the discussion board by 11:59 pm ET on Thursday of Module/Week 3.

Part 3 – Peer Review
In a paragraph of at least 3 sentences, review another classmate’s tagline and write your thoughts. Do you think it effectively identifies the brand’s unique selling proposition? Is it memorable? Explain using quotes from Andrews & Shimp. Due by 11:59 pm ET on Monday of Module/Week 3.

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