Assignment One
Chapter 1
Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value).
Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
Note: Please review my expectations for the assignment. I expect your response to include two or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment) and be presented in APA Format.
This is a good foundation for other courses in our business curriculum which carry similar expectations. Learning APA — or at least downloading a handy guide and using it — is a great investment of your time.
Deliverable length is a minimum of two body pages.
This assignment will be submitted to Turnitin®.
