Required to provide a concise assessment of the provided case-study by (among other topics described in the case) identifying the main international marketing challenges, addressing these challenges by providing realistic and justified international marketing recommendations. Remember to support your findings, arguments, and recommendations with academic peer-reviewed sources, market research, magazine articles, and business/industry media.
Evaluate an international market opportunity and how to best ensure success when entering such market; adjustment of the product, pricing, placement, and promotion to fit the target market (with a focus on deploying ‘new digital technologies’); and, to develop and formulate specific international marketing recommendations based on research. Make sure to use plenty of International marketing theory as well.
