Show how this medium form persuades people. Basically, the specialty is the production of ancillary forms of branded “giveaways” such as SWAG (stuff we all get) that you’d find given away at Trade Shows as “reminder promotion” like fridge magnets, mugs, Tshirts, etc. Dig through some association websites to find some really “persuasive” examples. You only need a few slides.
Trade association, major players, the majority of this industry is made up of small print houses, so you might substitute some of these state trade associations as “players.
” Identify a few of the primary advantages as well as admit some of the disadvantages, and show a couple good, creative examples. Be sure to include a final slide with your References. Where did you get your examples? Where did you find the Advantages and Disadvantages? You want to impress the Media Buyer that you know what you’re doing by finding good background information for your brief presentation.
