Report – 600 words
Scenario:
Conduct a PESTEL analysis of the British Gas Company operating environment. You must identify the key drivers of change that the management should be taking notice of in their deliberations for the future direction of the firm, based on the PESTEL analysis conducted.
All models, theories and supporting secondary research material must be referenced using the
Harvard format.
General Instructions:
Font: Arial / Times New Roman
Font size: 12
Font colour: Black only
Headings: Size 14, Bold and underlined
Sub-headings: size 12 and Bold
Guidelines:
The final report should contain:
Executive Summary
Table of contents (professionally laid out)
Main Body
§ Political Factors (Covid-19, Trade Policies)
§ Economic Factors (Fiscal and Monetary Policy or interest rates, inflation, Economic growth)
§ Social Factors (Cultural)
§ Technological Factors (IT)
§ Environmental Factors (Environmental Policies)
§ legal Factors (Employment law, National Minimum laws)
Make a list of 7 or 9 for each factor in appendix and discus for 2 or 3 in the main body how Covid-19 affect the organisation, market share, opportunities and threats.
• Conclusion and Recommendation
· Reference list
· Appendices
