Assessment Information
This assignment is designed to assess learning outcomes 1, 2, and 3:
Debate different approaches to strategic management theory.
Critically review and develop current themes in relation to strategy content.
Apply and critically evaluate strategic management theory in an international, industry and organizational context.
This is an individual assignment.
The assignment requires you to answer the following question:
Apply the PESTEL framework to an organisation of your choice and identify the key issues or trends that are making the biggest impact on the sector in which this organisation operates. Critically evaluate the usefulness of the strategic framework and provide recommendations for addressing the strategic opportunities and challenges identified through PESTEL analysis.
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