Homeware Greens is small Australian company based in Adelaide, who has been successful in selling certified environmentally sustainable homeware and gifts products made in Australia. The owners of Homeware Greens want to expand their business and have identified Melbourne as a potential new market to enter.
You have been asked by the owners provide proposal of an online gift shop. Compare this type of gift store to the traditional ‘brick and mortar’ store. How might the research design differ for each?
