Description
The module assessment comprises of one individual REPORT, which will count towards 100% of the overall mark.
Individual Report Task: Develop a strategic marketing plan for “Charles & Keith” for a period of five years.
The Focus areas should be:
1) Branding Strategy, and
2) Social Media Marketing Strategy.
(with emphasis on Situational Analysis and Competitor Analysis)
Word limit: 3000 words (excluding references and appendices).
Format: A Business Report
The assignment should follow the below mentioned structure is I feel:
Introduction
Background of the project
Aims and objectives of the project
Project methodology
Company Background
E Commerce Industry Overview
Lazada Company Background
Social Media Marketing
Situational Analysis
Competitor Analysis
Customer Relationship Marketing / Internal Marketing
Situational Analysis
Competitor Analysis
Conclusion
Discussion on Project Questions
Implication for Planning
Recommendation for Lazada
References
Appendices
