You are to adopt the role of a brand consultant and develop both a brand and marketing communications strategy (2020/21) for an existing or new brand.

Description

You are to adopt the role of a brand consultant and develop both a brand and marketing communications strategy (2020/21) for an existing or new brand (product, service, organisation, destination, cause, or some other brand entity).

You must present the above in the form of a ‘Consultant’s Report’ (max. 4,000 words), containing the following components (for the brand manager):

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