Executive Summary (250 words)
Write an executive summary which would form an introduction to a full business plan. An executive summary is probably the most important part of a business plan as it is the part that potential investors read first. It needs to be written concisely and explain to the reader the most important points of the business idea and how it adds value to the customer. It also needs to try to convey the excitement, originality and potential of your business idea (no references are required for
