Description
In this paper, you are asked to critically analyze tourism advertisements. Choose a holiday destination and search for advertisements promoting this destination in various forms of media (e.g., printed ads, websites and commercials). You may want to focus on 2 or 3 advertisements.
The body of your paper should include the following sections: description of the advertisements, and analysis of the advertisements. * Please note: Considering the overall length of the paper, the body of your paper can consist of more than three paragraphs.
Description of the Advertisements
Describe the tourist advertisements (both texts and photographs/illustrations). Make sure to include points you are going to question in your analysis of the advertisements.
Analysis of the Advertisements
This is the most important part of your paper. In this section, you are asked to question the advertisements. Think about what the advertisements emphasize – in regards to, for example, the landscape, cultures and local people at the destination – and what they leave out that you as a tourism student would like to know. The questions you may want to consider for your analysis are: What do the advertisements promote? What is featured in the photographs or illustrations? Who benefits from tourism? In the case of all-inclusive holidays, do local people benefit in any way? Think of other questions you want to address in your analysis. Use the readings to develop your questions. Although you will probably not be able to answer all the questions, asking them demonstrates that you have read and thought about the issues discussed in this course.
Objectives
This essay is an exercise in critical thinking, in developing a thesis/a main argument, in synthesizing information from scholarly sources, and in properly acknowledging the ideas, wording and data of other authors.
Sources
For your analysis, you are expected to incorporate points (e.g., ideas, issues, concepts, and/or examples) from at least 7 different class readings, not 7 points from the class readings. For example, if you use 2 points from chapter 4 of Native Tours, this counts as 1 class reading. As class readings count those journal articles and book chapters listed in the course outline. Non-class readings and films count in addition to the 7 readings. The book chapters count individually; for example: You use chapters 2 and 4 of Native Tours by Erve Chambers, this counts as 2 class readings.
Native Chambers by Erve Chambers is to be used for the majority of the sources,
Format
Length: 1,500 to 1,700 words, excluding the reference list; double spaced; 12 point font.
On the title page or on top of the first page, you should include: the course number and course title; name of the instructor; your name; title of the paper; and the word count.
Number the pages of your paper.
Indent a new paragraph.
Use quotation marks for direct quotes. If a direct quote is four lines and more, indent the entire quotation on both sides, single space it, and do not put quotation marks around it.
