Description
In this week, our goal is to understand the internationalization process of firms. After reading the Starbucks case and responding to the questions, share with us your thoughts on each question.
1) The future of Starbucks: Should Starbucks resume its internationalization?
2) Develop an internationalization strategy for Starbucks.
Extra reading is required.
a) “Pace, rhythm, and Scope: Process Dependence in Building a Profitable Multinational Corporation” by Vermeulen and Barkema. Published in the Strategic Management Journal (2002).
b) “International Diversification and Firm Performance: The S-Curve Hypothesis” by Lu and Beamish. Published in the Academy of Management Journal (2004).
