Description
You will select a publicly traded company and find either a new target market or a product line extension for your selected company.
Use the Marketing Plan Worksheets as a guide when writing your paper. These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. NOTE: This worksheet is just a guide for content that could be in your final submission.
Marketing Plan Worksheets.doc
Follow the Marketing Plan Outline for the final paper, due in Week 8. APA formatting is required for your final paper, review the information below on APA. NOTE: This is a project plan, however, if you feel that you would like to modify it to suit your company, please feel free to do so. For example, perhaps you are working on Tesla Model 3 and the PESTL is more helpful than the SWOT for the marketing plan. I am okay with you just having a PESTL. Please feel free to reach out with questions.
