Determine the application of the marketing process and critically evaluate Adidas marketing practises in response to COVID-19 and lockdown market conditions.

To critical review, you will determine the application of the

marketing process and critically evaluate Adidas marketing practises in response to COVID-19 and lockdown market conditions. As part of your critical review, you will

provide a critical analysis of ADIDAS current omni channel marketing practises to formulate recommendations for future campaigns.