Prepare an analysis for the chosen firm and clearly identify the key drivers from the external and internal environments.

Portfolio Paper 2: SWOT Analysis

Coursework 1 required the completion of a PESTEL analysis for a chosen firm and the industry it operates

within. Using the data from the PESTEL analysis your second paper requires you to complete a SWOT

analysis for the chosen firm and clearly identify the key drivers from the external and internal environments.

Portfolio Paper 3: Operational Impact Analysis

Using the key drivers from the SWOT analysis identified in portfolio paper 2 you are to now examine the ways

in which these key drivers can impact upon TWO of the firm’s functional areas such as; Marketing, HRM,

Operations, Finance, or R&D.

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