Describe how the initiative for Marlboro can be adopted and whether the CSR initiative can be adapted based on the cultural conditions and economic, socioeconomic and social attitudes of the two markets.
As you know, all countries are different based on their cultural values, based on their economic, social, political and socioeconomic values.
Analyse in how far the proposed initiative can be applied in two different countries based on the societies cultural values and based on the business, political, socioeconomic and economic structure of the two markets in order to see how my initiative can be applied in practice.
You can analyse in terms of cultural values like uncertainty avoidance, long term orientation how these values influence the meaning and importance of corporate social responsibility in different country markets.
