Description
Make sure you include a copy of the ad that is being analyzed with your document.
For this essay, you will be analyzing an advertisement that appeared in a magazine, newspaper, or in online format. Most advertisements are intentionally designed to convey a specific message to a target audience.
Your task for this assignment is to analyze a magazine, newspaper, or online advertisement that you find unusual or interesting. Using division and analysis, you will explain what conclusions you can draw about the ad and its message.
Choose a current ad (no vintage ads).
Review and follow the guidelines that I have attached for the essay. It is to be 1-2 pages long.
Introduction
• Purpose and audience have been considered • Thesis statement clearly conveys message • Catches attention and draws the reader into the essay • Focuses topic and previews content
Body Paragraphs
• Topic sentences show the relationship to the main message – unity • Paragraph organization • Adequate use of analysis • Correct length
Analysis of the Ad
• Adequate use of analysis • Division breaks ad into understandable parts • Relationship between the parts of the ad is clearly explained • Analysis uses adequate details and examples • Ad is included
Conclusion
• Summarizes main points of the essay • Restates or comments on the message of the essay • Conveys effective lasting impression
Language Skills
• Punctuation, spelling • Sentence structure, grammar, word use
