Description
Examine the document “VISITCANBERRA DESTINATION MARKETING STRATEGY 2015-2020”. Based upon your analysis, you should answer the following questions:
What are the weaknesses of the destination marketing strategy?
If you were a member of the destination marketing strategy team, how would you have overcome those weaknesses that you have identified?
The identified weaknesses should be explained under several sub-headings in brief.
What are the strengths of the destination marketing strategy?
The recognized strengths of the destination marketing strategy should be explained with logical reasoning under several sub-headings in a nutshell.
Document should be double-space. Word limits on this assignment are between 800-1000 words.
