select a hospitality business brand of your choice and undertake a critical and reflective evaluation of its business strategy.Evaluate two aspects of the business strategy of the chosen organisation, one at a time

Description

You are required to select a hospitality business brand of your choice (avoid business chain, as it’s too general) and undertake a critical and reflective evaluation of its business strategy.

The assignment requires you to evaluate two aspects of the business strategy of the chosen organisation, one at a time, in the following order:

1. The business positioning strategy of the organisation.

2. The existing and future development strategy of the organisation

 

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