“Marketing theories and practices between the 1950s and the 1980s were largely consistent with what can be described as a transactional paradigm”.
Write an 825-word essay based on the following topic. The word-count excludes the in-text citations, so please be aware of counting the final words.
Identify and explain these key theories and practices, with reference to those socioeconomic factors which facilitated the success of the transactional approach.
